KEY TO THE SUCCESS OF ANY DEVELOPMENT 

 

Determining the proper program of components, facility sizing, seasonal fluctuations in a market, and competitive strategies for a development are key to any project’s success. Yet, far too many developers underestimate this critical phase of a development.

 

At the beginning of every project Leisure Quest professionals undertake a study of the market, compiling market and research data into a Market Assessment Report.  

 

The findings of the assessment are then used as a guide in determining potential viability of a design concept or in establishing appropriate content for the development.  The assessment addresses a wide variety of data including available markets, demographics, competitive and complimentary attractions, attendance projections as well as projected per-capita expenditures.