KEY TO THE SUCCESS OF ANY DEVELOPMENT
Determining the proper program of components, facility sizing, seasonal fluctuations in a market, and competitive strategies for a development are key to any project’s success. Yet, far too many developers underestimate this critical phase of a development.
At the beginning of every project Leisure Quest professionals undertake a study of the market, compiling market and research data into a Market Assessment Report.
The findings of the assessment are then used as a guide in determining potential viability of a design concept or in establishing appropriate content for the development. The assessment addresses a wide variety of data including available markets, demographics, competitive and complimentary attractions, attendance projections as well as projected per-capita expenditures.
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